Episodes

Patient loyalty is the engine behind practice growth. Loyalty members are 140% more valuable than the average patient, and just 19% of your patients may already be driving more than half your revenue. Clark Cave, CEO of Model Rewards, shares the data behind what keeps patients coming back in a crowded aesthetics market. He explains how modern loyalty programs go far beyond promos. From reducing drop-off to navigating the shrinking reach of email marketing, a simple, data-driven rewards system c...

While trying to survive the COVID-19 pandemic as a solo practice in a competitive market, plastic surgeon Dr. Shitel Patel found himself frustrated with the usual lead management software options.  Rather than compromise, he developed a new CRM...

An innovator known for his expertise with minimally invasive women’s health treatments, Dr. Henry Ramirez shares what to do (and not do) to successfully introduce cosmetic vaginal rejuvenation treatments into an OB-GYN practice or medical spa. Hear...

Dr. David Canes did not set out to start a company. The classic “reluctant entrepreneur,” he had a problem and set out to solve it when he realized he could also help his colleagues and their patients. There is no shortage of content on the internet...

Hear how podcasting works as an extreme competitive advantage for an aesthetic practice and a content engine to create more impactful content and drive conversion. Find out why podcasting, while currently an under-leveraged channel in aesthetics, is...