Patient Obsessed
Patient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment.From inquiry to appointment and appointment to surgery, the obsession always has been and always will be conversions. How do we tell stories and create content that brings more patients and doctors together? Not just any patients, but the ones you want? What are the tools, data, process, and resources that help you do more with less?
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Recent Episodes
5
Jan. 8, 2026
Finally, a Loyalty and Rewards App That Actually Works
Patient loyalty is the engine behind practice growth. Loyalty members are 140% more valuable than the average patient, and just 19% of your patients may already be driving more than half your revenue. Clark Cave, CEO of Model Rewards, shares the data behind what keeps patients coming back in a crowded aesthetics market. He explains how modern loyalty programs go far beyond promos. From reducing drop-off to navigating the shrinking reach of email marketing, a simple, data-driven rewards system c
4
March 21, 2024
Why I Built a Better CRM (In My Free Time) - Shitel Patel, MD, Plastic Surgeon
While trying to survive the COVID-19 pandemic as a solo practice in a competitive market, plastic surgeon Dr. Shitel Patel found himself frustrated with the usual lead management software options. Rather than compromise, he developed a new CRM...
3
Feb. 28, 2024
Marketing Tips for Intimate Treatments - Henry Ramirez, MD, FACOG, OB-GYN
An innovator known for his expertise with minimally invasive women’s health treatments, Dr. Henry Ramirez shares what to do (and not do) to successfully introduce cosmetic vaginal rejuvenation treatments into an OB-GYN practice or medical spa. Hear...
2
Oct. 25, 2023
Less Spiels, More Doctoring - David Canes, MD, Urologist
Dr. David Canes did not set out to start a company. The classic “reluctant entrepreneur,” he had a problem and set out to solve it when he realized he could also help his colleagues and their patients. There is no shortage of content on the internet...
1
Oct. 21, 2023
Starting a Podcast for Your Practice That Returns Real Value
Hear how podcasting works as an extreme competitive advantage for an aesthetic practice and a content engine to create more impactful content and drive conversion. Find out why podcasting, while currently an under-leveraged channel in aesthetics, is...
